A nice touch
Do you remember getting excited as a kid when you got mail addressed to you? Opening up that birthday card and giving it a good shake to see if money fell out? It was a special touch, addressed just to us. I still love to get cards. (Notice I didn’t say “mail”. Mail is often junk or bills. That’s no fun.) There’s something about a card, or a handwritten note, that is far more personal than an e-mail or a form letter. I was reminded of that with a great in purchase thank you from One Kings Lane.
I opened the box, excited to get my hands on my latest online home accessory purchase (a fabulous set of rustic mirrors), and tucked in the folds of the air pillows was an embossed, heavy linen card stock folder. I opened it up and read the note. It was a thank you for my purchase, and a sampling of their beautiful thank you note cards. The thank you was a nice reminder of how a personal touch, like a thank you card, is often forgotten in our digital world. Not only was I thanked for my purchase, I was left with a memorable take away that I’ll actually use. And when I do use the cards, I’ll remember my One Kings Lane purchase. Brilliant marketing touch. Discreetly noted on the back of the card was a link to their site where you can purchase their fine stationery. Come on, that’s good! It’s also something you could work into your sales process, and your ACT! database, to leave a lasting impression with your customers.
Since I merely hang up my Marketing Girl cape from my past life, never truly packing it away, I thought of my business and my customers. Sure it’s easy to send an e-mail template to your customers from your ACT! database, or schedule a Swiftpage e-mail campaign, but taking the time to send an actual note to your customer will leave an impression those more automated types just don’t. Notice, the note I received wasn’t handwritten. It was well written and signed. So make yourself an ACT! template, invest in some quality stationery, include your logo, your website, and a sincere thank you, and add that special touch to your business.
