Boost Your Social Media Marketing with Zoho Social

Having a Social Media presence in today’s marketing world is a given. Managing multiple social media accounts can be overwhelming, which is where social media platforms like Zoho Social come to the rescue. Zoho Social can help you save time and resources by streamlining your social media marketing efforts.

What is Zoho Social?

Zoho Social is a comprehensive social media management tool that allows you to manage their social media presence across platforms from a single dashboard. Whether you’re a small business owner or a seasoned marketer, Zoho Social offers a range of features to simplify and optimize your social media marketing strategy.

1. Unified Social Media Management – Rather than logging into and posting to every social platform individually, Zoho Social consolidates them in one place. This streamlines your workflow and saves you valuable time.
2. Scheduling and Publishing – When we ask our clients’ marketers their challenges, time is top of the list for most. Carving out the time to post regularly can be a challenge. Zoho Social allows you to plan and schedule your social media posts in advance. You can create content calendars and decide when and where to post your updates. This is key to keeping up a consistent posting schedule, even during busy periods, and ensures that your audience sees fresh content regularly.
3. Social Media Analytics – Zoho Social provides insights into in-depth analytics and engagement, reach, likes, shares, and more. These analytics allow you to gauge the effectiveness of your social media marketing and course correct as needed.
4. Team Collaboration – If you work with a team, Zoho Social simplifies collaboration. You can assign tasks, manage permissions, and track your team’s progress within the platform. This makes it easier to delegate responsibilities and maintain a cohesive social media strategy.
5. Social Listening – Knowing what people are saying about your brand and industry is essential. Monitor keywords, mentions and hashtags relevant to your business with Zoho Social’s social listening feature. This real-time data helps you engage with your audience and stay ahead of trends and conversations.
6. Automated Reports – Creating reports to share with your team or clients can be time-consuming. Zoho Social offers automated reporting, making it easy to generate professional-looking reports with just a few clicks. You can customize these reports to showcase the metrics that matter most to your stakeholders.

7. Integration – Of course Zoho Social plugs into your other Zoho applications like Zoho CRM and Desk, linking Sales & Support into your social media efforts.  (Oh, and you can create your posts’ visual content via Canva without even leaving Social!)

Zoho’s Sales & Marketing products are some of our favorites. Social is one that is easy to implement and packs a ton of efficiency – allowing you to reach your target audience, boost engagement, and drive meaningful results for your business. If you’re a Zoho One subscriber, it’s included. So if you’re paying for a social media platform, you could potentially save some subscription dollars too.  Need help getting started?  We’re here to help.